Introduction

In a rapidly changing business environment, the development and effective implementation of work plans and strategies are vital for ensuring the success and growth of organizations. The "Business Plans and Strategies" course aims to enhance participants' ability to create integrated strategies and translate them into actionable plans. Through this course, participants will understand how to analyze the work environment, set strategic goals, and develop effective strategies aligned with their institutional objectives.

Program Objectives

• Understand the fundamentals and concepts of strategic planning and the importance of preparing work plans.
• Learn how to analyze the internal and external environment of the organization to identify strengths, weaknesses, opportunities, and challenges.
• Recognize how to define and formulate strategic goals clearly and measurably.
• Acquire skills to design effective strategies and develop detailed work plans that align with strategic objectives.
• Understand how to manage performance and monitor the execution of plans to ensure the achievement of defined goals.

Program Topics

1. Introduction to Strategic Planning

• Definition of strategic planning.
• Purposes and benefits of strategic planning.

2. Analysis of Internal and External Environment

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats).
• Analysis of economic, social, and technological environments.

3. Defining and Formulating Strategic Goals

• Setting SMART goals.
• Formulating vision, mission, and values.

4. Designing Strategies

• Developing growth and expansion strategies.
• Strategies for differentiation and competitiveness.

5. Developing Work Plans

• Preparing a detailed work plan.
• Identifying resources and budgets.

6. Performance Management and Plan Implementation

• Techniques for performance monitoring.
• Adjusting plans based on results and evaluations.

7. Reviewing and Analyzing Implementation Results

• Evaluating the effectiveness of plans.
• Strategies for continuous improvement.

Target Audience

• Company leaders and executives.
• Department managers and strategic planning teams.
• Project management professionals.
• Anyone involved in developing business strategies and achieving institutional goals.