Introduction

The "Strategic Thinking" course is one of the essential training programs aimed at developing participants' skills in strategic thinking and planning. The course provides a comprehensive approach to understanding how to build visions and strategic plans in a professional manner. Participants will learn the necessary tools and frameworks to analyze the current environment and develop effective strategies, contributing to improved organizational performance and achieving set objectives.

Objectives

• To distinguish between strategic thinking and strategic planning.
• To understand how to analyze internal and external environments using different strategic frameworks.
• To develop an understanding of how to formulate an organization’s vision and mission.
• To acquire skills in analyzing and evaluating strategic options.
• To apply the formulation of strategic goals, performance indicators, and targets.

Topics

1. Introduction to Strategic Thinking

• Definition of strategic thinking and its importance in organizational success.
• The difference between strategic thinking and strategic planning and how they complement each other.
• The key elements of strategic thinking and their impact on decision-making.

2. Environmental Analysis

• Tools for analyzing the internal and external environment, such as SWOT and PESTEL, and how to use them.
• The impact of Porter’s Five Forces and how to assess competition in the market.
• Analysis of market trends and economic and social changes.

3. Developing the Vision and Mission

• Crafting the organization's vision, mission, and values in a way that reflects its identity.
• The importance of vision and mission in guiding the organization and motivating teams.
• How to use the vision and mission in internal and external communications.

4. Evaluating Strategic Options

• General competitive strategies and how to choose the most suitable for the organization.
• How to develop a sustainable competitive advantage that ensures market superiority.
• Case studies on successful competitive strategy implementation.

5. Formulating Strategic Goals and Performance Indicators

• Developing effective strategic goals aligned with the organization's vision.
• Using the Balanced Scorecard and key performance indicators (KPIs) to assess progress.
• The importance of continuous performance evaluation and how to adjust goals as needed.

6. Turning Strategic Plans into Operational Plans

• Creating detailed execution plans for different departments within the organization.
• Effectively managing and implementing the strategy and monitoring performance.
• Developing feedback mechanisms to ensure continuous performance improvement.

Target Audience

• Managers and specialists involved in strategy formulation.
• Performance managers and administrators in organizations.
• Strategic planning employees and project managers.
• Anyone seeking to enhance their strategic thinking skills.