Introduction

In an era where crises and disasters are increasing unexpectedly and suddenly, having the ability to manage them efficiently becomes vital to ensure business continuity and protect individuals and assets. The "Crisis and Disaster Management" course aims to provide participants with a deep understanding of crises, disasters, risks, and emergencies, and to present effective strategies for managing them. Participants will gain the necessary knowledge to design and implement integrated strategies for dealing with these situations, focusing on risk prediction, crisis response, and planning for a safer future.

Program Objectives

•  Participants will learn the definitions of crises, disasters, risks, and emergencies, and differentiate between them.
• Participants will understand the dimensions of crises and the key elements that shape them.
•  Participants will recognize the difference between crises and security crises and their applications in reality.
•  Participants will learn about the crisis lifecycle and how to handle it effectively.
•  Participants will apply crisis and disaster management strategies and develop response scenarios.
•  Participants will develop skills in forming crisis management teams and preparing emergency plans.
• Participants will master public relations and media management during crises and disasters.
•  Participants will benefit from future foresight tools to improve crisis response and strategic planning.
  
  

Program Topics

1- Introduction to Crises, Disasters, and Emergencies

•   Definition of crises and disasters, their types, and risks.
•    Distinguishing critical situations, risks, and emergencies.
•     Definition of security crises and their characteristics.
•    The difference between crises and similar terms.
  
  

2- Crisis and Disaster Management

• The concept of crisis and disaster management and the causes of crises.
•  Tracking the crisis lifecycle and handling it.
•    Crisis and disaster management methods, including crisis-by-management.
  
  

3- Elements of Crisis and Disaster Management

•   Receiving early warning signals and drawing crisis scenarios.
•   Containing damages and generating alternative solutions.
•   Restoring activity and learning from crises.

4- Scenario Planning for Crisis and Disaster Management

•  The concept of scenarios and the importance of preparing them.
•  Types of scenarios (normal, bad, worst).
•     Decision-making support tools.

5- Media Crisis Management

•     The relationship between crises, media, and social media.
•   Dealing with hostile media and rumors.
•  Using strategic media as an organizational tool.

6- Negotiation in Crises and Disasters

•    Professional negotiation skills and effective negotiation techniques.
•    Strategies and tactics for negotiating in crises.

Target Audience

•  Employees in crisis and disaster management.
•  Human resources and operations managers.
•  Public relations and media teams.
•  Consultants and administrators.
•  Employees in security fields.
•  Employees in risk management departments.