Introduction

Influencing and persuasion skills are essential foundations in the business and communication world. Success in various fields requires the ability to win the minds and hearts of others and achieve alignment with them through effective persuasion techniques. The "Influencing and Persuasion Skills" course highlights how to apply these skills in daily and professional life, enhancing participants' ability to communicate effectively and achieve their goals.

Objectives

• To familiarize participants with the concepts of influence and persuasion and their significance in communication.
• To help participants understand the fundamentals of effective dialogue and the key elements that impact the persuasion process.
• To make participants aware of how to use different elements of persuasion, such as credibility, logic, and emotion.
• To teach participants strategies for influencing in the workplace and how to manage objections.
• To equip participants with skills to use tone of voice and body language to enhance their influence.
• To highlight the importance of building trust and credibility to achieve positive results.

Topics

1. Foundations of Dialogue

• Understanding the fundamental principles of effective dialogue and its importance in the persuasion process.
• Identifying the essential skills for effective communication.
• Strategies for dealing with differing viewpoints.

2. Concept of Influence and Persuasion

• Definition of persuasion, its arts, and its importance in personal and professional life.
• The difference between influence and persuasion.
• Elements of persuasion, such as credibility, logic, and emotion.

3. Persuasion Techniques

• Various persuasion techniques and how to apply them in daily life.
• The importance of storytelling and emotion in enhancing persuasion.
• Using quotes and references to support arguments.

4. Influencing in the Workplace

• How to apply persuasion skills in work and sales.
• Strategies for handling objections and resistance.
• Developing action plans for persuasion in meetings and negotiations.

5. Enhancing Nonverbal Communication

• The importance of body language and tone of voice in influencing others.
• How to read others' nonverbal feedback.
• Practical applications of nonverbal communication in everyday scenarios.

6. Building Trust and Credibility

• Strategies for building trust-based relationships with others.
• How to enhance credibility for greater influence.
• Techniques for improving communication and building a strong reputation in the workplace.

Target Audience

• Employees in both the public and private sectors.
• Professionals working in sales and marketing.
• Managers and team leaders.
• Entrepreneurs.
• Students seeking to develop their personal and professional skills.