lntroduction

One of the key skills that successful sales teams must possess is effective negotiation skills. The ability to negotiate skillfully and reach win-win agreements builds trust with customers and contributes to the development of strong and sustainable business relationships.

The "Negotiation Techniques and Sales Closing" program is an intensive training program designed to provide participants with the skills and tools necessary to enhance their negotiation abilities and achieve successful deals. Throughout the program, participants will learn a variety of techniques and strategies that can be applied in different negotiation scenarios. They will gain a comprehensive understanding of the negotiation process, starting from proper preparation and understanding customer needs, to dealing with difficult personalities and challenging situations.

 Objectives

• Familiarize participants with the foundations and concepts of negotiation in the sales process.
• Highlight the importance of negotiation in achieving sales success.
• Introduce effective negotiation techniques and strategies.
• Teach participants how to analyze customer needs and understand their requirements.
• Enable participants to utilize negotiation strategies to achieve their goals in the sales process.
• Equip participants with the skills to handle challenges and difficult situations in negotiation and closing deals.

Course outline

Introduction to Sales and Negotiation:

• Overview of the negotiation concept.
• Importance of negotiation in the sales process.
• Principles of effective negotiation and contract closure.

Stages of the negotiation process for deal closing:

• Identifying the stages of the sales process.
• Converting potential customers into repeat clients.
• Better understanding of the audience.
• Techniques for persuasive communication.
• Elements of effective negotiation and persuasion.

Negotiation Techniques, Strategies, and Tactics:

• Proper preparation for negotiation.
• Effective communication techniques in negotiation.
• Effective bargaining techniques and dealing with challenging deals.
• Negotiating with difficult or skeptical personalities.
• Ethical influence and appropriate negotiation behavior.

Challenges in Sales Negotiation:

• Analyzing common obstacles in sales negotiation.
• Dealing with hurdles and challenges in negotiation.
• Negotiation strategies to overcome difficulties.

Assessment and Personal Skills Development in Negotiation:

• Assessing and improving your communication style.
• Dealing with key personality styles in negotiation.
• Developing effective communication skills for successful negotiation

 Who is this course for

• Sales managers and team leaders.
• Sales and marketing professionals.
• Professionals working in wholesale and retail sectors.
• Product development and contract management professionals.
• Customer support and customer service management.
• Job seekers interested in sales positions seeking skills development.
• Business owners and entrepreneurs.