Introduction

In the modern business world, strategic success requires the use of powerful and effective tools to improve performance and optimize resource allocation. The Balanced Scorecard is one of the most prominent tools, providing an integrated approach to performance measurement and achieving strategic goals. The "Strategic Planning Using the Balanced Scorecard" course aims to equip participants with the knowledge and skills necessary to efficiently apply the Balanced Scorecard and strategic maps, helping organizations translate their strategies into tangible and measurable results.

Program Objectives

•  Participants will learn the concept of the Balanced Scorecard and the importance of its application in strategic planning.
• Participants will understand the relationship between strategic and operational planning and how to overcome planning obstacles.
•  Participants will comprehend the stages of implementing the Balanced Scorecard, from assessing the current situation to evaluating strategic performance.
• Participants will master the development of effective strategic maps and the identification of appropriate performance measures.
• Participants will be able to translate strategies into measurable goals, achieving both financial and operational success for the organization.
  
  

Program Topics

1- Introduction to Strategic Planning

•     Concept and importance of planning.
•    Strategic management.
•    Obstacles to strategic planning.
  
  

2- Strategic Thinking and Plan Development

•    Strategic thinking.
•     Strategic and operational planning.
•   Risks and outcomes of strategic management.

3- The Balanced Scorecard

•    Concept of the Balanced Scorecard.
•    Components of the Balanced Scorecard.

4- Implementing the Balanced Scorecard

•    Developing the Balanced Scorecard.
• Applying the Balanced Scorecard.
  
  

5- Stages of Strategic Planning Using the Balanced Scorecard

•     Implementation stages.
•    Performance analysis and evaluation.

Target Audience

•  General managers and senior management.
•  Executive department heads.
• Leaders in change management.
•  Strategic planners.