Introduction

The Strategic Planning course is one of the most important training programs aimed at equipping participants with the knowledge and skills necessary to develop effective strategies that contribute to achieving organizational goals. In a rapidly changing world, strategic planning serves as a vital tool for directing resources and prioritizing tasks.

During this course, participants will explore the fundamental concepts of strategic planning, including analyzing the internal and external environments, defining vision and mission, and formulating strategic objectives. The course will also cover methods of implementation, measurement, and evaluation to ensure the desired outcomes are achieved.

The course aims to empower participants with critical thinking and effective planning skills, enabling them to tackle challenges and make informed decisions that enhance the performance of their organizations.

Objectives

• Understand the fundamentals of the strategic planning process.
• Use appropriate tools to identify external and internal organizational factors.
• Understand the steps needed to design a strategic plan.
• Learn how to set clear strategic objectives.
• Understand the key activity areas of a business model.

Topics

• The concept and importance of strategic planning.
• Organizational culture and values.
• Vision.
• Mission.
• Goals and performance indicators.
• Strategic structure.
• Strategic analysis methods (General Electric Matrix, Benchmarking, Balanced Scorecards).
• Internal and external environment analysis (SWOT).
• Gap analysis.
• Action plan.
• Implementation.
• Monitoring.

Target Audience

• General Managers
• Department heads, deputies, and their assistants
• Public relations and customer service employees
• Administrative staff
• Relations and secretarial staff, office managers
• Administrative and marketing staff